Samantha Barry

Samantha Barry is Glamour’s global editorial director for the Americas. She oversees content, development, and consumer experiences across the title’s digital, social, and video verticals for Glamour. Under her leadership, Glamour emphasizes a digital-first focus on original reporting, exclusive features, and unique perspectives impacting women today across the world. During her tenure, Barry has transformed the annual Women of the Year Awards into an inspirational celebration, championing Glamour’s diverse community of women and led Glamour to reach record-breaking monthly audiences, and grown video content across platforms. In 2023, Glamour honored their first global Women of the Year selections– Millie Bobby Brown and America Ferrera– for their respective global influence and activism. Over the last two years, Barry has highlighted women entrepreneurship while advocating for paid leave across the country. During Women’s History Month, Glamour released its ‘By Women: The Glamour 100’– highlighting products from women-owned businesses in an effort to drive purchases to their site. At the same time, Glamour launched a national paid leave campaign with Paid Leave for All to strengthen the Family Medical Leave Act to offer guaranteed protections for women and caregivers. Most recently, Barry joined First Lady Michelle Obama, Melinda Gates, and Amal Clooney– alongside their respective foundations– in Malawi and South Africa on their fight to end child marriage. During her trip, Barry formed relationships with the grassroots leaders and learned about their organization, ultimately bringing global attention to the cause. Prior to joining Glamour, Barry served as global head of social media at CNN. She spearheaded the organization’s 2016 election coverage across social platforms, which received the first ever Edward R. Murrow Award for excellence in social media. Barry previously worked as a reporter and producer for BBC World News in London, Australian Broadcasting Corporation (ABC) in Papua New Guinea, and RTE and Newstalk in Ireland. Barry earned a Master’s in Journalism from Dublin City University and was a 2016 fellow of Columbia University’s Sulzberger Executive Leadership Program. She serves as a guest lecturer at Yale University. She is also a board member for Room to Read, Ever/Body, and the Bologna Business School.